Sometimes, you need to give a bit of background for the topic you’re about to discuss. However, timeline infographics can be a fun addition to your content marketing efforts. You’ll often see these in history textbooks and corporate end-of-the-year reviews. Using layout and color, this simple infographic perfectly represents how far-reaching and over-encompassing marketing is compared to advertising.Īlthough there are similarities between these and process infographics, the primary purpose of timelines is to highlight a change (or process) over time. Here’s another example from our portfolio.Įven today, when both have reached new heights, many people still confuse marketing and advertising.
These visuals help break down complex processes and procedures into smaller steps.Īlthough the actual infographic design can be very simple, it’s always an effective tactic to make a particular topic or process more understandable. This way, there’s more visual balance, the infographic design doesn’t look repetitive, and the map conveys the relevant data perfectly (the company’s presence across different states). Sure, it would have been much easier to include yet another number. Our infographic designer also added a map instead of yet another statistic. Focusing on four core statistics, the infographic is informative and convincing (it suggests a considerable spike in the growth of company operations). Domuso’s yearly review has been presented in an engaging way. Here’s a great example of infographic design from our own portfolio. Still, it can seriously harm the purpose of the infographic. Still, if you’re an infographic designer, be careful not to overload statistical infographics with data.Īdding a few numbers here and there is straightforward regarding infographic design. They’re a fantastic way to highlight the most relevant statistics and bring a subject closer to the reader. That’s where statistical infographics come in. With people’s attention spans at an all-time low, nobody has the patience to read through detailed reports and studies. When we say complex information, most of us verbal types think of numbers. There are many types of infographics, so let’s present a few of the most common ones.
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